Mobile-friendly websites are the future of Modern-day businesses
Website is the online face of a business that has entered into the e-commerce niche. It is with the help of the website that a business attracts new prospects, retains existing customers and converts its prospects into leads. A business needs to have the best website designed with interactive features. Thus, it appeals to the customers of the business, it should portray an interface that appeals to the old, new, and future customers.
How many of us sit before our PC to check a website and learn through its features? Now the world is in our hands with the help of this small handheld device, the smartphone. We buy, browse, order and surf the world with our mobile phones. Thus, it has been made mandatory for online businesses to have mobile-friendly websites. This kind of website is compatible with multiple devices such as the mobiles, tablets and also the PC.
Importance of mobile-friendly websites:
It has been estimating that the average time a person spends on the mobile phone is about 3.5 hours a day. This is for an average person and the most common reason proposed for these trends is the change in the online behavior of the consumer. This has indeed forced our modern-day business to swift and optimize all of their marketing campaigns towards mobile consumption. We can say that the most important asset an online business possess is a mobile friendly website.
When we say mobile-friendly website, we mean a website that not just looks great in the mobile device. But, functions exceptionally well in the tablet or smartphone. The end user should have access to mobile content. They are also likely to quit a website if they are not able to find what they are looking for easily. Thus, it is mandatory to size and code a mobile-friendly website for easy interaction in the handheld device. It is important for the mobile-friendly website to be easy to read the content. It should be easy to navigate and its icons should be large enough to be tapped with a finger. Most of all, the website should look pleasing to look and explore.
Benefits of a mobile friendly website:
The importance of a mobile friendly website cannot be underestimated in the current era of the internet age. Recent search studies have confirmed that any business, irrespective of its size and nature, it should have a mobile-friendly site to gain a competitive advantage over the rivals. It is also important to maintain the standard of the business in the competitive market place. Thus, a mobile-friendly website helps in it. The recent statistics state that,
- More than 57% of the end consumer will not recommend a business that features a poorly designed mobile website.
- And about 60% of the online traffic is generated from the tablets and smartphones for all the businesses.
- A majority of the smartphone users will make an online purchase from an online website if it answers their queries and concerns appropriately.
- Though people have many interaction points with online businesses these days, more than 50% of the business to business search queries are made over smart phones.
- This trend is expected to grow up to 70% in the next five years.
What do the customers of a business expect from a website?
First, let us discuss what the customers do not expect from their website. More than 60% of the mobile phone users will not hesitate to move on from the site if it does not satisfy their needs. Not more than 5% of the mobile population stay on a site or an app even if it does not render them what they want. One out of two users demand a mobile-friendly website and will not use the product or the brand even if they like the website. Mobile friendly websites benefits cannot be underestimated and are vital for a business to survive and last in this competitive world.
Consumers of modern days wish to stay connected and are highly impatient when compared with how the consumers were before five years. What does the consumer actually expect from a website? They want the site to be
- Accessible instantly
- Consists of great content
- And the website should be accessible from any handheld device
More than half of the new age population wish their website to load in less than three seconds. The average mobile website takes less than 15.3 seconds to load and it is high time that these websites start acting fast.
Top things that can make the website mobile friendly:
For all those wondering on what are the top three things that can make my website mobile friendly, to cover as many consumers as possible. We have the answer here.
Make the website highly responsive:
A mobile-friendly responsive website features the same content and information. But, it shows distinct ways on how the content has been displayed and arranged according to the size and width of the gadget. This is perhaps the best option for getting the website mobile-friendly. There is no limit on the information that has been displayed and such highly responsive websites also do great for SEO.
Make all the information easy for the people to find:
Some people wish to give the time for their gadgets to browse and load the content. Whereas, others with the information to get load as fast and as easy as possible. It is this important for mobile-friendly websites to load all the information in a way that is easily accessible and are easy to find at the home page of the website itself.
Include the viewport meta tag:
The best tips for designing a mobile-friendly website is to include the viewport meta tag. It is one of the easiest ways to control how the website shows up on the mobile. If the webpage opens the same way in the mobile phone as it does on the desktop, then it would result in awkward scrolling experience. The viewport meta tag helps browsers to fit the width of the page to the specific width of the device.
Mobile friendly sites and search engine optimization:
The ultimate aim of all the websites is to get identified by Google. If you are wondering Why is a mobile-friendly website so important to Google? Then, you should admit that that is the ultimate purpose of any online business. If your business and your website are ranked in Google, then half your marking is done. Your prospects will find you easily and you can get business rolling in your online portal is no time.
It is important for mobile websites to be compatible with Google. When Google announced its mobile search index last year it said that it would offer the mobiles the first preference while delivering its search engine results. Thus, it has been made very clear that websites that have optimized their mobile devices will show up prominently that those websites that have not optimized.
As Google searches mobile content first, it is not enough to simply have a trimmed down version of the website with little content. They should make it responsive for mobiles to offers the same experience regardless of the mobile devices.
Mobile-friendly websites are the order of the day; they rule the online business world. It is important for all the online businesses that wish to reach the customers instantly to have a highly responsive mobile website. For all those wondering on how do I make my website mobile responsive, the answer is simple, take your website to mobile website creating companies. They will handle all the hurdles and will help with a highly responsive mobile-friendly website.